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AVIF (AV1 Image File Format) is a relatively new image format that was developed as part of the AV1 open video codec by the Alliance for Open Media. Introduced to the public around 2019, AVIF offers a highly efficient compression method that is particularly effective for high-quality images on the internet. It is designed to be a successor to JPEG, and it competes with other modern formats like WebP.
JPG (or JPEG, which stands for Joint Photographic Experts Group) is a widely used image file format, particularly suitable for photography and web images. It is named after its creators, the Joint Photographic Experts Group. JPG is very popular because it supports high levels of compression, which significantly reduces file size without too much loss in visual quality, making it especially useful for web transmission and storage.