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HEIF, or High Efficiency Image File Format, is a modern image file format introduced by the Moving Picture Experts Group (MPEG). It was developed as part of the MPEG-H suite and is based on the High Efficiency Video Coding (HEVC, or H.265) video compression standard. HEIF was designed to improve on the compression capabilities of older formats like JPEG, providing higher image quality at smaller file sizes.
GIF, which stands for Graphics Interchange Format, is a bitmap image format that was developed by a team at the online services provider CompuServe led by American computer scientist Steve Wilhite in 1987. It has since come into widespread usage on the World Wide Web due to its wide support and portability between applications and operating systems.