Research indicates that if a page takes more than 3 seconds to load, approximately 57% of visitors will leave. Additionally, website response speed is a crucial factor in improving search engine rankings. By using EdgeOne to accelerate page load times, you can reduce bounce rates, enhance SEO weight and rankings, and ultimately drive more traffic and revenue conversions.
The global network's complexity and significant cross-country link latency fluctuations, coupled with the numerous elements on e-commerce pages, lead to slow first-screen rendering and negatively impact user experience. EdgeOne addresses this by caching website or application content at edge nodes closest to the users, allowing for faster resource access. This improves page load times and delivers a smooth and enjoyable user experience.
EdgeOne provides integrated security capabilities at the edge, including DDoS protection, WAF, bot management, and API security. This prevents platform downtime caused by malicious traffic attacks during promotion periods, protects user data and transaction security, and prevents account hijacking, fake orders, and data scraping, ensuring platform fairness and rational use of resources. Additionally, EdgeOne has over 3,200 edge nodes globally and more than 200 Tbps of bandwidth resources. This helps avoid page lag or loading failures due to traffic surges during promotion periods, preventing revenue loss and maintaining customer loyalty, thereby ensuring high platform availability.
EdgeOne's edge functions and rule engine capabilities support programmable custom rules, enabling more refined user operation strategies. For instance, you can create custom rules based on different geographic locations (GEO) of users, allowing users from different countries to access different content paths. This facilitates multi-language versions of your website or application, enhancing the local user experience. Additionally, data requests can be routed to servers that comply with local data protection regulations, ensuring data compliance. The image processing feature enables image editing and format conversion directly at the edge, which reduces latency and lowers backhaul bandwidth costs compared to deploying these tasks on the origin server.