Black Friday E-commerce Security Battle: EdgeOne to the Rescue

EdgeOne-Product Team
Nov 29, 2024

Nowadays, Black Friday isn't just about shopping sprees. Many individuals have turned to e-commerce as a side hustle. However, the surge in online sales brings with it a myriad of security threats. To navigate this e-commerce security crisis, these entrepreneurs have employed a variety of strategies, offering valuable lessons for others facing similar challenges. If you're in the same boat, take note!

High-Risk Cyber Attacks During Peak Shopping Moments

The peak times for "flash sales" are also prime targets for cybercriminals. Malicious traffic such as bot fraud, DDoS/CC attacks, and vulnerability exploits can overwhelm already stressed servers, leading to network outages at critical moments. This not only results in direct financial losses but can also damage brand reputation.

To ensure smooth operations during major sales events, a comprehensive, multi-layered defense system is essential. EdgeOne offers robust, efficient, and professional DDoS protection capabilities, supporting all types of DDoS attacks. It effectively prevents large-scale DDoS attacks from disrupting business operations. Additionally, EdgeOne boasts over 3,200 global edge acceleration nodes and more than 200Tbps of bandwidth capacity, easily handling traffic surges. Even if a server goes down, load balancing ensures healthy monitoring and automatic switching between multiple origin servers, providing a solid foundation for multi-scenario marketing and stable defense against malicious attacks.

Coupon Fraud and Malicious Traffic Surge

Black Friday and other major sales events are peak times for coupon fraud. With the latest technology, organized groups of fraudsters use advanced BOT techniques, leveraging machine learning and AI algorithms to bypass traditional anti-fraud measures like CAPTCHA and SMS verification. This diverts platform subsidies and marketing funds into the hands of cybercriminals, negatively impacting both merchants and users.

To combat evolving malicious BOT attacks, a comprehensive, multi-layered defense strategy is required. EdgeOne BOT Detection and Protection employs multi-dimensional intelligent recognition technologies, including IP intelligence, protocol-based identification, and custom session feature detection, to monitor network traffic in real-time. Upon detecting malicious BOT activity, the system immediately activates protection mechanisms, intelligently intercepting and filtering malicious requests, effectively preventing coupon fraud and business losses.

Content Loading Delays Leading to Business Losses

During peak sales periods, user visits surge, with increased browsing, purchasing, and payment activities. To enhance customer purchase intent, merchants often provide high-quality images and videos to showcase products and brands. In such scenarios, if the platform cannot ensure load-bearing capacity and smooth content loading, user experience will suffer, leading to customer attrition.

EdgeOne has implemented a series of optimizations for web resource management and access. By reducing dynamic content request times through intelligent acceleration, compressing image files to speed up loading, and minimizing DNS resolution time with managed DNS, EdgeOne enhances customer access experience, ensuring a seamless shopping experience on Black Friday.

In digital age, e-commerce retail offers richer marketing touchpoints and broader growth opportunities, but also brings more complex security threats. Unlike traditional architectures that require multiple security products like WAF, Bot, and DDoS protection, EdgeOne provides a one-stop security acceleration solution. It integrates DDoS/CC/Web/Bot protection into a single product, easily establishing a comprehensive security defense system to safeguard e-commerce operations.

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