IPhone 16 and Apple Intelligence Unveiled at Apple Conference 2024: Is Apple Intelligence the Future of AI Technology?
Apple Intelligence Officially Launched
On September 9th at 10 AM local time, Apple CEO Tim Cook appeared punctually at the company's Cupertino, California headquarters in Apple Park. At the Steve Jobs Theater, he announced the commencement of this unusually significant autumn product launch event.
Apple Conference 2024 is even more noteworthy than those of the past few years due to the emergence of Apple Intelligence. As the first iPhone specifically designed for Apple Intelligence, the iPhone 16 bears Apple's important expectations in the era of AI. In the short term, it serves as the core driving force for the sales of the new generation iPhone, while in the longer run, it could potentially mark a turning point for AI smartphones.
Apple has announced that the English version of Apple Intelligence will start hitting the US market next month, and will gradually expand to Australia, Canada, New Zealand, South Africa, the UK, and other countries and regions from December. Next year, Apple Intelligence will be updated with other language versions including Chinese, French, Japanese, Spanish, and more.
What Can Apple Intelligence Bring to Us?
In terms of software, Apple emphasized a set of Apple Intelligence capabilities, which can be divided into four categories:
- Language
- Image
- Action
- Personal context
Further capabilities include:
- Express yourself
- Relive memories
- Prioritize and focus
- Get things done
On the iPhone 16, some common use cases include:
- Text Processing: First of all, with the boost of Apple Intelligence, iOS 18 can convert various draft notes into more complete texts, such as writing emails based on key information. It can also make message replies more professional and even generate new emojis based on the entered text.
- Semantic Search: The photo album supports natural semantic search. For example, you can search for photos of "Shani dancing in a red skirt". This feature is also applicable to video searches. It can also automatically edit and sequence album videos into a story based on the entered content.
- Optimized Notification Display: With the support of Apple Intelligence, all kinds of notifications can be prioritized according to their urgency. The information displayed in the notification bar for emails and messages will no longer be the first sentence, but a summary of the content.
- Enhanced Siri: Of course, Siri has also become more natural, more contextual, and more understanding of you. It understands incoherent commands, can command it to delete duplicate photos in the album, and can analyze the situation based on the context. Siri can understand the information on the current screen. For example, upon seeing a text message from a friend introducing a new album, you only need to tell Siri to play the album, and it will find the corresponding one.
- Integration with Photography: The latest photo button combined with Apple Intelligence can also achieve Visual Intelligence. For example, when you casually snap a picture of a restaurant, the screen will immediately pop up with restaurant reviews; it can identify dog breeds; and supports third-party application calls, such as conducting a Google search or asking ChatGPT after taking down information.
In addition, the application of AI is reflected in features such as call wind noise reduction and one-click photo elimination. Apple introduced the idea that even reflections and shadows in photos can be removed. These new features rely on multiple generative models running locally on Apple devices. If larger computational power is needed, cloud computation will be invoked. To this end, Apple has introduced "private cloud computing", which ensures that user data is not stored and only used for computation.
Is Apple Intelligence the Future of AI Technology?
Apple Intelligence is certainly a significant development in AI technology, particularly in the realm of consumer devices. It showcases advancements in natural language processing, image recognition, and personalization, among other areas. By integrating these AI capabilities into the iPhone and other Apple products, the company is making AI more accessible and useful in everyday life.
However, it is important to note that Apple Intelligence is not the only player in the field of AI technology. Other tech giants, such as Google, Amazon, and Microsoft, are also investing heavily in AI research and development. These companies have their own AI platforms, like Google Assistant, Amazon Alexa, and Microsoft Cortana, which offer similar functionalities and continue to evolve.
The future of AI technology will likely involve a combination of advancements from multiple companies and research institutions. As AI becomes more sophisticated and versatile, it is expected to play an increasingly important role in various industries and aspects of daily life. While Apple Intelligence is undoubtedly an important milestone, it is just one piece of the broader AI landscape.
The advent of Apple Intelligence is a promising start, and we can look forward to more imaginative applications being implemented in the future, enabling AI technology to truly change the way we live our lives.
Conclusion
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